Forward from: on product
> TikTok, Marcella explained, was a simple reaction to, and an absurdist escape from, “the mass amounts of media we are exposed to every living day.”
> On Instagram, they’d run ads with clickbaity images—an open, gashed wound, or an overtly sexy image of a young teen girl—and it wouldn’t matter if Instagram users flagged the images as long as the ad got a lot of engagement first.
> Some social algorithms are like bossy waiters: they solicit your preferences and then recommend a menu. TikTok orders you dinner by watching you look at food.
> I found it both freeing and disturbing to spend time on a platform that didn’t ask me to pretend that I was on the Internet for a good reason. I was not giving TikTok my attention because I wanted to keep up with the news, or because I was trying to soothe and irritate myself by looking at photos of my friends on vacation. I was giving TikTok my attention because it was serving me what would retain my attention.
> With three taps on Douyin, you can buy a product featured in a video; you can book a stay at a hotel after watching a video shot there; you can take virtual tours of a city’s stores and restaurants, get coupons for those establishments, and later post geo-tagged video reviews.
https://www.newyorker.com/magazine/2019/09/30/how-tiktok-holds-our-attention ← огненный лонгрид про феномен Тиктока
> On Instagram, they’d run ads with clickbaity images—an open, gashed wound, or an overtly sexy image of a young teen girl—and it wouldn’t matter if Instagram users flagged the images as long as the ad got a lot of engagement first.
> Some social algorithms are like bossy waiters: they solicit your preferences and then recommend a menu. TikTok orders you dinner by watching you look at food.
> I found it both freeing and disturbing to spend time on a platform that didn’t ask me to pretend that I was on the Internet for a good reason. I was not giving TikTok my attention because I wanted to keep up with the news, or because I was trying to soothe and irritate myself by looking at photos of my friends on vacation. I was giving TikTok my attention because it was serving me what would retain my attention.
> With three taps on Douyin, you can buy a product featured in a video; you can book a stay at a hotel after watching a video shot there; you can take virtual tours of a city’s stores and restaurants, get coupons for those establishments, and later post geo-tagged video reviews.
https://www.newyorker.com/magazine/2019/09/30/how-tiktok-holds-our-attention ← огненный лонгрид про феномен Тиктока