Survey Shows Big Jump in Virus's Impact on Shopping Behavior (March 26, 7:00 p.m. ET)
A new survey finds a dramatic increase in the number of shoppers affected by the coronavirus outbreak, across all ages and genders, over the last month.
In the survey by First Insight, Inc.
, 75% of respondents said the virus is impacting their shopping behavior. That compares with 45% in a comparable survey conducted in February.
The survey also identified "significant swings" in behavior by women and Baby Boomers over that time. "Both groups had been slower to change behavior based on coronavirus fears than their gender and generational counterparts," First Insight said, "but are now in greater alignment."
The change is likely the result of intensified action by government to restrict movement and face-to-face interaction, said First Insight CEO Greg Petro.
“This survey shows a significant shift in behavior as consumers adapt to their new reality, whether it’s increasing purchases of staple items, moving more shopping online, or cutting spending in some areas," Petro said. "The world looks very different than it did three short weeks ago, and things are likely to look different three weeks from today."
The results were based on two U.S. consumer studies of targeted samples of more than 500 respondents each, conducted on February 28 and March 17, 2020.