Подписана уже как полгода на блог @productclub Сергея Тихомирова. Он делится полезностями в сфере продакт-менеджмента, охватывая как область разработки продукта и управление ресурсами, так и промежуточные направления продуктовой аналитики и маркетинга.
Последний пост — содержательная статья (с которой я кайфанула) с раскрытием темы фреймворков архитектуры продукта на примере решений в LAF24:
— Research (примеры Client & User Profile, Client Scoring, CJM)
— Hypothesis (примеры Hypothesis problems & solving, Hypothesis Validation Tools, Prototypes)
— Product Management (примеры Collecting feedback outside company, Collecting feedback inside company, Competitive products feedback analysis, Responsibility areas for decisions inside company, Client wishes & desires)
— Vision (примеры Business goals, Picture of the world, Values / Benefits / USP, Lean canvas problems & solving, Elevator pitch)
— Backlog & features (примеры Backlog, Prioritization scheme, Feature map, Requirement templates, Nonfunctional requirements)
— Product (примеры Monetization model, Roadmap increase of feature, Blue oceans ways related solutions, Entity model, Glossary, Screen map & user flows, Design system, Project portfolio)
— Analytics (примеры Channels for collecting, Traction metrics, Pulse metrics, Goals to metrics mapping, Indicators of norm)
— Testing (примеры Loyal clients, Alfa testing group, Betta testing group)
— Development (примеры Development methodology, Team rituals, Team values)
— Marketing (примеры Promotion: Release notes, Success stories, Product documentation, Case study, Education Program, Presentations, Objections & answers, Visual guidelines, Key value phrases, Interface screenshots, Presale model, Landings, Competitive positioning, Arguments of statistic, примеры Market pulse: Industry event list, Industry media list, Key news list, Market metrics, Inspiration board, примеры Competitors: Competitors monitoring, Competitors analysis)
СТАТЬЯ | СКАЧАТЬ PDF ФРЕЙМВОРКА
via @onairbc
Последний пост — содержательная статья (с которой я кайфанула) с раскрытием темы фреймворков архитектуры продукта на примере решений в LAF24:
— Research (примеры Client & User Profile, Client Scoring, CJM)
— Hypothesis (примеры Hypothesis problems & solving, Hypothesis Validation Tools, Prototypes)
— Product Management (примеры Collecting feedback outside company, Collecting feedback inside company, Competitive products feedback analysis, Responsibility areas for decisions inside company, Client wishes & desires)
— Vision (примеры Business goals, Picture of the world, Values / Benefits / USP, Lean canvas problems & solving, Elevator pitch)
— Backlog & features (примеры Backlog, Prioritization scheme, Feature map, Requirement templates, Nonfunctional requirements)
— Product (примеры Monetization model, Roadmap increase of feature, Blue oceans ways related solutions, Entity model, Glossary, Screen map & user flows, Design system, Project portfolio)
— Analytics (примеры Channels for collecting, Traction metrics, Pulse metrics, Goals to metrics mapping, Indicators of norm)
— Testing (примеры Loyal clients, Alfa testing group, Betta testing group)
— Development (примеры Development methodology, Team rituals, Team values)
— Marketing (примеры Promotion: Release notes, Success stories, Product documentation, Case study, Education Program, Presentations, Objections & answers, Visual guidelines, Key value phrases, Interface screenshots, Presale model, Landings, Competitive positioning, Arguments of statistic, примеры Market pulse: Industry event list, Industry media list, Key news list, Market metrics, Inspiration board, примеры Competitors: Competitors monitoring, Competitors analysis)
СТАТЬЯ | СКАЧАТЬ PDF ФРЕЙМВОРКА
via @onairbc