Транскрипция подкаста #2 #podcast #makingideasstick Part 2
So today I want to share a couple of tips for helping your ideas stick. It doesn’t matter if you’re giving a presentation, proposing something in a meeting, or pitching to investors. The secrets to stickiness are the same.
The first thing you need to do is to keep it real. For one thing, that means avoiding abstract nouns. Think about the word “solution.” It means zip if you don’t tell people exactly what the problem is and how you’re solving it. And don’t try to awe people with the word “innovation.” Impress them by describing what it is that’s actually innovative about your idea. And for Pete’s sake don’t say that your tool will “enhance predictive capabilities” when you can say it will help you “predict the future better.”
That last example shows you something important: verbs have much more power and clarity than nouns. I mean, why say that the new regulations “led to the destruction of” the industry, when you can just say they “destroyed” the industry. Why say “make a decision” when you can just say “decide?” That may seem like a small difference, but when you start piling on all those abstract or academic words, people’s eyes will glaze over. They’ll stop listening. And your idea will have no chance of sticking.
🔐Tip - полезный совет, намёк, подсказка; “Hey Charlie, would you mind reading over my report and just giving me some tips about grammar and style?”
🗣To pitch - стараться убедить кого-нибудь купить продукцию или поддержать проект; “We think you pitched the idea really well, but I just don’t think the numbers justify our investment.”
💯To keep it real - быть честным, точным и основываться на фактах; “Honestly Dave, I’m not sure what you’re talking about. Can we just keep it real?”
⭕️Zip - ничто, нуль; “How can you possibly open your own business when you have basically zip for money and investors?”
🌀To awe someone - шокировать или сильно впечатлить кого-то; “Brandy’s resume didn’t look that great, but she surely awed us in her interview.”
‼️To pile on something - перебарщивать; “Geez, Tom just keeps piling on new files for me to work on and I really can’t keep up.”