Business English

IDIOMS
Do you want to improve your English fluency for work and sound more like a native speaker? One of the best and quickest ways for this is to learn some common business idioms.
Learn a few idioms, incorporate them in your speech, and your English will sound more native-like and fluent.
In this post I teach you 10 business idioms which native speakers often use in typical business situations, such as work meetings.
Before we dive into the 10 idioms, let’s get clear on what an idiom is and how to use one.
http://telegra.ph/10-Business-Idioms-to-Help-You-Speak-English-Like-a-Native-04-04

Writing?

Learning to write well in a foreign language is one of the most difficult challenges facing the language learner. Finding the right words, using an appropriate style, respecting conventional formats, and correct spelling are just a few of the areas to consider.

Effective writing plays an increasingly important role in today's business world. A clear and concise style ensures that essential information is both understood and acted upon.

There are 3 questions to ask yourself before you write:

✏️Who am I writing to?
This will help you to determine the tone and degree of formality. When writing to superiors or customers, the tone is more formal than with colleagues. However, business communication should never be too informal and should always be polite and courteus.

✏️Why am I writing?
It is a good idea to note down your main message before starting. This will help you to stay focused and also to determine which means of communication is most suitable for your purpose, e.g. fax letter, email.

✏️What does my correspondent know?
Never assume that the other person has all the background information necessary to understand your message. Think about what details you need to put into your communication to help them understand and act upon it.

STOP! and #check #makingideasstick

1. If an idea “sticks,” it means people…
A love it.
B remember it.
C understand it.
D recognize it.

2. Which of the following are examples of abstract nouns? (choose all that apply)
A innovation
B enhancement
C money
D service
E factory
F computer

3. Which of the following sentences uses the power of good verbs? (choose 2)
A The crisis led to the board’s removal of the CEO.
B The junior engineer impressed the managers with his presentation.
C I think we need to make a decision to hire the applicant.
D A strong leader will advance the company’s goals.

4. To test whether you are keeping it real, you can ask yourself: am I ...
A checking whether people understand?
B talking about people?
C making people smile or laugh?
D discussing my personal history?

5. What is one way to help you focus on concrete reality?
A Tell stories.
B Use the latest buzz words.
C Ask people about their interests.
D Focus on big ideas.

6. Which of the following are ways to keep it relevant? (choose 2)
A Talk about your background.
B Discuss your listener’s lives and work.
C Use metaphors that people can understand.
D Use informal language.
Ответы будут, когда пост наберёт 15 ✅(чтобы узнать то, что вы выполнили задание)

?Транскрипция подкаста #3 #podcast #makingideasstick Part 3

To test whether you’re keeping it real, ask yourself: am I talking about people? Or about ideas? People are real. The things they do are real. And most people are interested in themselves and other people. For example, think about this statement: “The executive announcement of spending cuts provoked a strongly negative reaction.” Where are the people in that statement? It’s much stickier to say, “When the CEO announced spending cuts, people reacted poorly.” Better yet, be more specific and say “people complained angrily.” Can you feel the difference?

There’s one more part of keeping it real that I want to tell you about. Remember back at the start of this lesson, when I talked about my co-worker with the forgettable mobile app idea? Yes, well, it turns out that stories help ideas stick. Telling stories helps us focus on people, rather than ideas. It forces us into concrete reality, and away from that abstract hocus-pocus of “innovation, “efficiency,” and “optimization.” Stories are an amazing way to transmit information. People have been doing it for thousands of years.

Ознакомтесь с сегодняшними словами: они будут в новом подкасте?? #vocabulary

❇️It turns out - получается, что ...
I didn’t think he’d do it, but it turns out Xavier took that job in Barcelona. - Я не думал, что он сделает это, но, получается, он получил ту работу в Барселоне.

?Hocus-pocus - фокус-покус
Do you really believe all that hocus-pocus that Whole Health Inc’s marketing team is coming up with? -
Ты действительно веришь всему этому фокусу, котурую группа маркетинга Whole Health Inc предлагает?

▶️To transmit - отправлять, пересылать, посылать
Once we’ve crafted a new company vision, we need to transmit it to every department. - Как только мы создадим новый образ компании, нам необходимо переслать его во все отделы.

А как вам такой формат??

?To glaze over - if someone’s eyes glaze over, they look bored or tired; “When Tanis saw her listeners’ eyes start to glaze over, she knew she had to wrap up her talk pretty quickly.”

?For Pete’s sake - when we want to express surprise or emphasis, we can add “for Pete’s sake” to a sentence; “For Pete’s sake, can everyone stop tossing their garbage all over the copy room floor?”

Транскрипция подкаста #2 #podcast #makingideasstick Part 2

So today I want to share a couple of tips for helping your ideas stick. It doesn’t matter if you’re giving a presentation, proposing something in a meeting, or pitching to investors. The secrets to stickiness are the same.

The first thing you need to do is to keep it real. For one thing, that means avoiding abstract nouns. Think about the word “solution.” It means zip if you don’t tell people exactly what the problem is and how you’re solving it. And don’t try to awe people with the word “innovation.” Impress them by describing what it is that’s actually innovative about your idea. And for Pete’s sake don’t say that your tool will “enhance predictive capabilities” when you can say it will help you “predict the future better.”

That last example shows you something important: verbs have much more power and clarity than nouns. I mean, why say that the new regulations “led to the destruction of” the industry, when you can just say they “destroyed” the industry. Why say “make a decision” when you can just say “decide?” That may seem like a small difference, but when you start piling on all those abstract or academic words, people’s eyes will glaze over. They’ll stop listening. And your idea will have no chance of sticking.

?Tip - полезный совет, намёк, подсказка; “Hey Charlie, would you mind reading over my report and just giving me some tips about grammar and style?”

?To pitch - стараться убедить кого-нибудь купить продукцию или поддержать проект; “We think you pitched the idea really well, but I just don’t think the numbers justify our investment.”

?To keep it real - быть честным, точным и основываться на фактах; “Honestly Dave, I’m not sure what you’re talking about. Can we just keep it real?”

⭕️Zip - ничто, нуль; “How can you possibly open your own business when you have basically zip for money and investors?”

?To awe someone - шокировать или сильно впечатлить кого-то; “Brandy’s resume didn’t look that great, but she surely awed us in her interview.”

‼️To pile on something - перебарщивать; “Geez, Tom just keeps piling on new files for me to work on and I really can’t keep up.”