Responsibilities
Drive ARPU: Own the revenue metrics. You will launch and optimize paywalls, test pricing strategies, and balance our new mixed monetization model (subscriptions + credits).
Design personalized onboarding paths based on user intent and UA sources.
Full-Cycle Experimentation: Maintain a clean backlog of hypotheses. Prioritize based on Impact × Effort, design A/B tests (prices, paywalls, onboarding screens), and draw actionable conclusions.
Bridge Product & Marketing: Work closely with the Performance Marketing team to understand how product changes affect key metrics like ROAS and CPI. Build seamless Install → Paywall funnels.
Requirements
1.5 - 3 years of Product Management experience in B2C mobile apps (working with subscriptions or IAPs is a must).
Solid A/B testing expertise. Hands-on experience launching pricing and paywall tests.
Strong Product Analytics skills: You easily navigate user funnels and evaluate impact on ARPU.
You understand the basics of Performance Marketing and how creatives affect lower-funnel product metrics.
Experience using AI tools in your daily PM work (for analytics, writing documentation, or brainstorming).
Required languages: English, Russian.