CTR is climbing, but CR is tanking?
The clicks are coming in. Spend is ticking up. But conversions? Almost none. It’s easy to blame the offer and start looking for a replacement. But the real leak may be further down the funnel.
Users could be dropping off because:
⚡️the landing page doesn’t match the ad;
⚡️the page takes too long to load;
⚡️some traffic sources are sending low-quality traffic;
⚡️the campaign is running during the wrong hours
⚡️there’s no pre-lander to warm up cold traffic.
In the article, we break down six things to check before pausing the campaign or swapping out the offer.
Read the full article on our blog
✅ Website | TG | TG Chat [Pub]
Don’t rotate the offer just yet
The clicks are coming in. Spend is ticking up. But conversions? Almost none. It’s easy to blame the offer and start looking for a replacement. But the real leak may be further down the funnel.
Users could be dropping off because:
⚡️the landing page doesn’t match the ad;
⚡️the page takes too long to load;
⚡️some traffic sources are sending low-quality traffic;
⚡️the campaign is running during the wrong hours
⚡️there’s no pre-lander to warm up cold traffic.
In the article, we break down six things to check before pausing the campaign or swapping out the offer.
Read the full article on our blog
✅ Website | TG | TG Chat [Pub]