CPC – cost per click. Simple enough, right?🖱
If you’ve ever run an ad campaign, you know the term. But when it’s time to optimize, things get less straightforward. Why is your CPC climbing? Are cheaper clicks actually better? And if a campaign is already profitable, should lowering CPC even be a priority?
In our article, we break down:
🔘How CPC compares to other metrics and pricing models
🔘What drives your cost per click
🔘How to keep CPC in check and bring it down without compromising traffic quality
🔘How to use CPC to guide campaign launches and optimization
Read the article on our blog
✅ Website | TG | TG Chat [Pub]
If you’ve ever run an ad campaign, you know the term. But when it’s time to optimize, things get less straightforward. Why is your CPC climbing? Are cheaper clicks actually better? And if a campaign is already profitable, should lowering CPC even be a priority?
In our article, we break down:
🔘How CPC compares to other metrics and pricing models
🔘What drives your cost per click
🔘How to keep CPC in check and bring it down without compromising traffic quality
🔘How to use CPC to guide campaign launches and optimization
New to media buying?
Get the fundamentals down
Already buying traffic?
Take a fresh look at how you evaluate and optimize CPC
Read the article on our blog
✅ Website | TG | TG Chat [Pub]